Back in college I took an advertising course and was since hooked. Of all types of commercials the most I hate are celebrity endorsements -- they often lack any creativity and just banks on the fame (or infamy eventually) of the celebrity endorser. Filipinos love celebrities, it is not surprising, therefore; that A LOT of the commercials running on our local TV stations are celebrity endorsements.
Some commercials, aside from lacking any creativity whatsoever also makes an outright insult of the consumers intelligence. Whitening product commercials are particularly guilty of this. Some endorsers of whitening products usually have foreign blood - Marian Rivera, for example, is half Spanish - hence have naturally white skin and thus have no need whatsoever for any whitening product. Sometimes the insult to our intelligence is even more apparent, case in point: Carla Abellana's Pond's Commercial. See the video here.
In this commercial, not only are we lead to believe that a mestiza actress like Carla Abellana really uses a whitening product but we are also lead on to believe that alpha hydroxy acids (AHA) can cause an apple to brown. In the commercial they treated an apple with a rival skin whitening brand which uses AHA and showed the apple browning. Seems smart and really believable.
Really believable, indeed, if only we are not taught or showed as kids that not eating your apple outright would cause it to brown. Yes, it would brown whether or not AHA was applied to it. So for those who made the commercial, please don't insult our intelligence further by making us believe that an apple's browning is due to AHA.
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